The Vedge Life is a hub for all things vegan food & fitness. As a brand, their mission is to provide you with simple recipes and workouts that make you feel good.
TakeThree Studio worked collaboratively with the client to create a brand that was fun, bold, organic, and approachable. The vision for the logo design is to showcase those bold & organic aspects of the brand by contrasting thin and thick elements and complementing that with an elegant & friendly hand-drawn aesthetic.
The logo will live on digital platforms and eventually on print collaterals therefore we needed to create a design that was versatile enough to shine on any medium.
CREDIT
- Agency/Creative: TakeThree Studio
- Article Title: TakeThree Designs Vegan Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ecuador
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Tone of Voice
- Industry: Education
- Keywords: Vegan, Vegan Food, Fitness, Vegetarian, Plant-Based, Branding Design, Brand Direction, Logo Design, Brand Strategy
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
