Consumer behavior in global markets is an issue that is not well understood by marketing managers. The purpose of this design is to investigate the relationship between packaging factors and consumer buying behaviour. The design is applied in terms of purpose and survey correlation in terms of nature and method.

Packaging has always played a major role in making a product distinctive. Sometimes this goal is bad with the appearance of the packaging because if the packaging of the product is not observed, it must fail. For this reason, it is packaged as the latest advertising medium in front of a special consumer. Given this, the use of familiar arts for the audience in packaging design with a new approach may be effective in attracting the audience. Therefore, Iranian painting as a beautiful art with a good combination of components and in an effective awe can be effective in attracting the audience.

In addition, due to the sensitivity of the product design market, it should seek to communicate quickly with the audience. Using simple and familiar forms in packaging design can be a great help in this regard. For this purpose, the theory of formalism may be used as a branch of the modernist movement that focuses on form and sometimes abstraction, and also Iranian painting is known as art to use it. Therefore, according to the theory of formalism and knowledge of form, examines form in painting and packaging. In designing the Tayfeh saffron brand, the combination of two classic and traditional designs on modern packaging is aimed at connecting with any kind of that loves European classic designs or other traditional designs or other modern packaging.