T House Gin, a Super Premium Spirit Designed by Intertype Studio

T House Gin, a Super Premium Spirit Designed by Intertype Studio

A visiting dignitary brought the gift of London dry gin to the Forbidden City, and in return the empress gave him a rare bird, held within a beautifully crafted cage.

The exchange of gifts is a traditional part of Chinese culture, to show solidarity when attending a formal meeting, where tea was served. The Forbidden city had its name-sake because outsiders were refused entry, until Empress Cixi began to relax these rules. The concept embraces tradition: easily understood by the Chinese Baijiu drinker, whilst also being forward facing, to establish a new completely category in China.

The bottle structure is inspired by & functions like a bird cage, whilst the glass stopper is influenced by the traditional headwear worn by Empress Cixi. The illustration style & technique is inspired by a Quing dynasty vase and creates the illusion of the bird held within the cage. The bottle is hangs within the box to complete the concept.

The paper label reflects the layout of the forbidden city in plan view, with the empress positioned to the rear centre of the courtyard, where she would typically host visitors.

The liquid combine Classic London dry Gin botanicals with a hint of infused premium Chinese tea and locally grown citrus fruits. The range includes a juniper Variant, as well a mandarin liquid and a gin with a hint of Yuzu. The premium spirit is idea for making a Gin Martini with depth and complexity, or a refreshing G&T.

The project includes Brand Strategy, Naming, Flavour innovation/range architecture. bespoke 3D bottle design, and brand Identity, with all illustration and typography being done in house at Intertype Studio.

The bottle is available to buy in T House Gin, a chain of premium Tea Houses, as well as being sold online. The Gin will eventually be available world wide. Visit the Intertype Studio website for more information.

Oracle Creative Design commission the project and were responsible for production ready files, technical development, and overseeing manufacturing. OCD are based in Shenzhen, China.

 

CREDIT

  • Agency/Creative: Intertype Studio
  • Project Type: Packaging
  • Organisation / Project Status: Agency, Published Commercial Design
  • Location: United Kingdom
  • Article Title: T House Gin, a Super Premium Spirit Designed by Intertype Studio
  • Market Region: Asia
  • Project Deliverables: Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Structural Design
  • Format: Bottle, Case
  • Substrate: Glass, Glass Bottle, Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
14
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
15
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
15
Good
Vote
0
Bad
Vote
0