Systemotechnika is Russian producer of complex solutions in uninterruptible power supply field. The brand has started as a common internet shop selling international power supply devices for big plants and technology centres. Power supply devices, rechargeable batteries, rectifier units and as well energy accumulation and transformation systems. Slowly the horizon task has grown up to unique complex solutions creation that suites just the exact issue. Main clents could be divided roughly on two parts – real producers and IT technicians or geeks. Research direction of Identity brand design draft was chosen aiming
IT geeks audience.

According to Wiki systemotechnika term means Soviet technical discipline grown as an analogy for systems engineering-science and technics discipline covering complex systems of technical and social-technical character design, production, testing and operation. The Systemotechnika brand main value is implemented solutions uniqueness and adaptivity. So,for different productions and technology centers different tailor made just to the case solutions systems are offered.It highlightes and makes benefit to the brand among competitors that traditionally offer usual package complexes in energy field.

There is a big variety of the solutions ways for uninterruptible power supply organisation due to unique conditions of different businesses. So,we decided not to focus only on a single one but to design the system that allows new logos connected with common idea and design. Graphic logo reflects school physics and mathematics tasks principle when there are task and given and the task solution is always different and unique.

Logo and identity design graphic reminds wiring diagram drawing and as well informatics algorithm diagram. Different logo drawing are used for different carriers, visit cards, souvenir production, posters or company site. It underlines implemented clients tasks flexibility and adaptivity.