Mutante.Studio – Synthetic Blend® & Lubripower®
Synthetic Blend® is the synthetic oil of Honda Motor Company, designed for urban motorbikes. Lubripower® is the mineral oil for motocars made by Honda del Perú. Since we were dealing with two different products, our challenge was to find a graphic solution that would allow standardizing the product of the local brand with its global pair but, at the same time, maintain the identity of the national product and a marked difference in price.Our proposal was to create a label structure and define new graphic tools for brand communication. For this, we rescued the attributes of Honda Motor Company and its passion for industrial design, which until now is done through accurate and calculated sketches. From this, we created the stamp of Honda of Peru and adapted Lubripower® to a package that could coexist with the portfolio of Honda products worldwide.
CREDIT
- Agency/Creative: Mutante.Studio
- Article Title: Synthetic Blend® & Lubripower®
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Peru
- Market Region: Central America
- Format: Bottle
- Substrate: Plastic
