Low Tide is a visual production company that brings stories to life with a creative and unique perspective, working across diverse industries such as sports, fashion, film, events, and advertising. Inspired by the concept of low tide—the moment when the ocean retreats to reveal hidden landscapes—the brand is built on the idea of unveiling what often goes unnoticed, capturing authentic moments with depth and originality. Every project is approached with a commitment to storytelling, using strong visual narratives that resonate emotionally and intellectually with the audience.

The challenge was to translate Low Tide’s fluid, free, and ever-evolving essence into a strong visual identity that reflects its creative and exploratory spirit. The solution was to create a design system inspired by the natural movement of the tide—constant, rhythmic, and transformative. This fluidity is expressed through organic yet simple forms, evoking the seamless blending of nature and creativity. The color palette draws from coastal landscapes, incorporating deep blues, sandy neutrals, and the dynamic hues of ocean waves, reinforcing the connection to water and exploration. The typography was chosen to be both versatile and expressive, adapting to different narratives while maintaining clarity and impact.

This approach ensures that the brand remains dynamic, modern, and visually striking, capable of evolving with the industry while staying true to its core values. Low Tide is more than a production company; it is a creative force that reveals new perspectives, highlights unseen details, and brings unique stories to the surface. Through its distinctive visual language, the brand consistently delivers originality and excellence, making a lasting impression on every project it undertakes.