SYN Construction Solutions is an MVP startup designed to lead the digital revolution in the construction industry. As a cutting-edge application, SYN addresses critical challenges in workforce management, cash flow, and waste management. By leveraging state-of-the-art technologies such as AI, QR codes, and Building Information Modeling (BIM), SYN is poised to transform traditional construction practices and reduce continuous profit loss among construction companies.

This robust system is not only geared to mitigate common industry issues but also to empower contractors with innovative solutions that enable remarkable success. With its potential to scale and onboard new users effectively, SYN Construction Solutions is committed to enhancing the operational efficiencies of its clients, paving the way for a new era in construction that aligns with the demands of modern projects and infrastructure needs.

Challenge: The SYN Construction Solutions needed to embody innovation and synergy in construction. As an AI technology app, it was essential to present SYN as a cutting-edge solution poised to revolutionize traditional practices in the construction industry.

Project Goals: To mark the dawn of a new digital era in construction, we require a logo & identity system that exudes professionalism and a cutting-edge tech aesthetic. This brand will be the face of a revolutionary app, aligning perfectly with Saudi Arabia’s Vision 2030 by becoming a pioneering solution for the Kingdom’s construction industry and potentially expanding outside the Kingdom in the future.

Approach: We conducted two meeting sessions, explored global competitors, and integrated a minimalist logo and brand elements that reflect synergy, synchronization, adaptability, and innovation.

Outcome: A cohesive identity system—dynamic logo, color palette, typography, stationery, signage, app layout, icons, and presentation —that enhanced brand recognition and support growth in new markets.