All children like to play and have fun, but not all children like to bathe. Or rather, they are afraid to. The Sweety Baby brand of baby bath cosmetics is designed to show your baby that bathing is safe and fun. That you can play with the foam and bubbles, dive in and do not be afraid that the water will sting their eyes.
The main idea of the packaging concept is a cute baby who comes up out of the foam with a smile and joyful emotions. This shows that it’s safe and fun to swim and frolic in the tub with the foam. The lid-cap at the bottom of the package acts as a tub filled with foam from which the baby comes up to bathe.
The main accent in the package design are babies of different ages having fun bathing and playing with the foam and bubbles. The brightly colored backgrounds in the packaging will attract the baby’s attention and allow him to remember the product, while the parents will be able to differentiate the product they like on the store shelves. The colored background also serves as an additional source of information, indicating the fragrance contained in the product (yellow – honey and milk, pink – raspberry, blue – blueberries, orange – juicy orange, mint – chamomile and aloe). An additional emotional anchor in the package is the baby’s favorite toy, which is fun to play with.
The names of the product, its purpose, properties, and flavor are printed on the front of the package. Icons convey the message that the product is safe for your baby and approved by pediatricians.
CREDIT
- Agency/Creative: Yeti Design Studio
- Article Title: Sweety Baby’s Packaging Design Concept Making Bath Time a Fun Experience
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Lipetsk
- Market Region: Europe
- Project Deliverables: 3D Modelling, Brand Design, Brand Identity, Branding, Illustration, Label Design, Logo Design, Packaging Design
- Format: Bottle
- Substrate: Plastic
- Industry: Health Care
- Keywords: packaging babycare skincare cosmetics baby kids package label
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Credits:
Art director & design: Igor Vetoshkin
Illustration & design: Kristina Vetoshkina
