Aleksandr Belyaev – Sweets Without Beastliness
The concept was created for healthy snacks named “Sweets without beastliness”. One of the main concept’s feature is the proposal for brand name and product name configuration. Putting product name in the middle we reached effect of dramatising product healthiness “SWEETS candies/marmalade WITHOUT BEASTLINESS”. Such bright and colourful design is unusual for Russian market in snacks category which will help to pay consumer’s attention on this new brand and different in the commoditized segment.
CREDIT
- Agency/Creative: Aleksandr Belyaev
- Article Title: Sweets without Beastliness, Packaging Design for Fruit Candy
- Organisation/Entity: Freelance Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Flow-Pack
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
