Superfly is a New York based premium hair serum brand. It was created to solve common hair problems, pioneer a range of salon professional products and celebrate integrity in a mission for healthier and thicker feeling hair, while using the highest quality ingredients.

We had a great pleasure to cooperate with Superfly®. They came to us for help with their brand look. And we started to work on creating identity for their new product line. Starting with logotype design, we created whole look and feel of the brand, we’ve combined detailed linear illustration with typography and in this direction we’ve created their tube packaging design. We used blind embossing and gold hot stamping on beautiful natural cotton paper. Packaging was carefully produced with scrupulous care for details, materials and quality.

Aim for this project was to developed a packaging architecture and brand voice that presents the brand as clean, luxurious and professional. We wanted to attract the customer by beautiful shapes and high quality print finishes reserved for premium segments of products.

Logo and linear illustration give an elegant but still modern feel and speaks to quality of the product and helps capture the essence of the brand. Art direction make the packaging unique and color palette and supporting graphic elements added a final touch to create a consistent visual style that grabs a lot of attention on the product itself.

The final production was assembled with the highest detail giving the spectacular final outcome for Superfly® premium brand.