The whole American sun in one logo for the Sunsource company, a solar energy contractor, that pride itself on offering cutting-edge technology. The company manufactures, installs, and services solar panels in the United States.

When compared to other solar contractors, they are ready, willing, and able to guide customers from initial consultation to turning on the solar panels.

So, we decided to create a clever and adjustable identity, that will reveal the Sunsource company goals and attitudes. The new corporate identity is designed to reflect the company’s values, such as the quality of the solar panels being created, quality assurance, savings on energy consumption, and concern for the environment, as well as to evoke an emotional response.

The logo is dynamic and contains two main parts. We used statistics on the number of sunny days in each state during the year and the amount of sunlight time between sunrise and sunset (the average value is taken for the whole year).

As a result, we got two statistics from 50 different states and converted them into the form of the sun.

The logo is built from actual facts (daily measurements and annual statistics) and can even change in the web version depending on data changes (once a year). The logo also has its corporate colors, which symbolize the sun, and energy, but at the same time, it looks good in monochrome. Moreover, the ray lines, which are used throughout the whole new brand identity, provide an excellent opportunity for any visualization and development.

Timing: Identity development – 21 days, Guide development – 7 day and Development of the screen design for the application – 5 days.