Originally launched in 1954, as the country’s first carbonated soft drink containing real fruit juice, Sumol truly is a Portuguese national treasure.
As a staple within Portuguese families, the brand wanted to join the celebration and bring a smile to the Christmas dining table.
BrandMe dressed Sumol for the festive season with this Christmas limited edition packaging design. A fun twist on traditional Christmas cues, bringing Christmas cheer, and enhancing the positivity associated with the Sumol brand.
“The illustrations have been designed to work with the Sumol brand green and use colours that suit the characters and the flavours that they represent. The Sumol green is naturally a festive colour and we wanted to leverage an existing design asset that Sumol owns.
With bold, graphic and festive Christmas icons taking over every pack and every flavour, no one will be able to help but feel Christmassy this year”
CREDIT
- Agency/Creative: BrandMe
- Article Title: Sumol Christmas Limited Edition
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Strategy, Graphic Design, Packaging Design
- Format: Can
- Substrate: Metal
