Studioleeroy designed brand identity for Wild Livin. Wild Livin has a passion for art, interiors and the great outdoors, understanding the value of combining art with interior design to turn your home into something special, an ethos to bring aspiring, beautiful, contemporary art to everyone. Studioleeroy has created a bespoke letterform combining outdoor aesthetics enriching it with contemporary finishes. Each letter has been drawn from scratch to create the identity and illustration in one. The branding will be used throughout the ordering and delivery process. A suite of new illustrations was created that aim to be eye-catching and underscore that idea of adventure, reflecting the company’s ethos. “Our brand identity for Wild Livin creates an optimistic language for talking about art and interiors, expanding consumers’ knowledge without talking down to them,” Lee Roy Fairclough, creative director at Studioleeroy, says. “Every element of the design embodies this, art-conscious consumers with information about interiors while communicating great taste.” Alongside the new identity, Studioleeroy created brand copywriting, social media assets, a digital ad campaign, new website and a brand video and motion design.

Studioleeroy is the York-based graphic design, art direction and illustration studio of award-winning designer, Lee Roy Fairclough.

Having spent 20 years creating impactful, holistic visual solutions for clients from every sector and every corner of the world, Studioleeroy’s passion is in finding the best medium in which to create effective, unforgettable content-driven visuals.

Studioleeroy has particular expertise in branding and bringing visual identities to life through thoughtfully crafted print and digital implementations.