For Coffee Clique, an Australian coffee brand, a cohesive branding package was developed to capture the essence of the brand and connect customers to the origins of each coffee. This comprehensive package included a distinct logo design, meticulously illustrated pouch designs, and a thoughtfully crafted shipping box. Each coffee pouch was carefully illustrated to highlight the origin of the coffee beans, integrating local Australian elements into the artwork to bring a unique sense of place to every blend. From iconic landscapes to native flora and fauna, these illustrations were crafted to celebrate the beauty and cultural heritage of Australia. The aim was to emphasize the authenticity of each coffee’s origin and create a memorable visual identity that sets the brand apart in a competitive market.

The design extended to the shipping box, which was created to enhance the unboxing experience. Every detail of the box was thoughtfully considered to ensure that the brand’s story would be vividly communicated from the moment customers receive their package. The unboxing experience was crafted to make an impression, resonating with buyers from the initial online purchase to the arrival of their coffee at their doorstep. This seamless, engaging experience reflects the brand’s dedication to quality and storytelling, creating a connection with customers and making their journey with Coffee Clique a truly memorable one. By incorporating thoughtful, regionally inspired design elements, the packaging not only celebrates Australia’s rich culture and landscapes but also ensures that the Coffee Clique brand leaves a lasting impact.