Gigabum is a probiotic supplement with a punchy, unforgettable name and an even more daring visual identity. Designed in a slim, letterbox-friendly bottle, it’s perfectly suited for modern e-commerce: compact, lightweight, and able to slip straight into the mailbox without missed deliveries or unnecessary bulk. This efficiency sets the tone, but the brand’s real impact comes from its playful, disruptive design language.

It features a cheerful, bloated-belly lady illustrated with humor, warmth, and a touch of self-awareness, placed over a lively intestinal background that turns something usually clinical into something almost whimsical. This creative choice makes gut health feel approachable, human, and even fun an area where most supplements shy away from personality or levity.

The identity leans fully into the name—Giga + Bum—with confidence and cheeky charm. Instead of adopting the expected sterile whites and overly medical cues, Gigabum uses a pastel palette of blue, pink, and yellow-green to create a soft yet instantly recognizable look. These colors give the brand an inviting tone, breaking category conventions while still communicating trust and wellness.

Overall, Gigabum stands out as a product that encourages people to talk about gut health without embarrassment. It blends clever packaging, bold illustration, and humor to transform a taboo topic into something positive and relatable. The result is a supplement with both personality and purpose—memorable, joyful, and proudly different.