Studio Unbound, the pint-sized branding powerhouse, has once again joined forces with Karma Tea to unveil an enchanting addition to their product line-up, the all-new Blend Series. This ongoing collaboration showcases Studio Unbound’s commitment to brand collaboration and to build a brand’s influence with their distinctive creative flair.
Building on the success of their existing ranges, the Blend Series maintains the brand and packaging architecture to ensure a seamless family resemblance across all Karma Tea products.
A notable update is the introduction of a tonal frame around the iconic stamp label, which has become synonymous with Karma Tea. This design choice symbolises Karma Tea’s unique commitment to sourcing premium teas directly from the lush tea gardens of South Asia, paying tribute to the hidden but rich heritage of tea craftsmanship in the region.
The label also retains the wood print tea icon as a respectful nod to traditional South Asian crafts, adding a touch of authenticity to the brand’s identity.
One of the most striking changes in this new series is the label’s application on a sleek black pouch. This deliberate choice aims to distinguish the Blend Series from its counterparts, with the core range featuring kraft brown paper packaging and the botanical range adorning white pouches. The result is not only a visually distinct addition to the Karma Tea family but also a cohesive design that enhances navigation among their growing product offerings.
The Karma Tea Blend Series, born from the Studio Unbound and Karma Tea collaboration, is more than just a tea; it’s an experience. It encapsulates the spirit of South Asian tea traditions and the brand’s dedication to sourcing, sustainability, and excellence. This new addition invites tea enthusiasts on a sensory journey, celebrating transparency, organic integrity, and ethical sourcing.
In the true spirit of Studio Unbound, this design update for Karma Tea continues to break to build on and ensure that every Karma Tea product demands to be noticed.
Studio-Unbound is a small-but-mighty branding studio that works with aspiring founders of FMCG brands. They always try to deliver work that’s a little different, breaks the mould, and demands to be noticed.