Inspired by Twenty Thousand Leagues Under the Sea and Jules Verne, we created a new label design for this light beer dedicated for a sea food degustation. Rhéa, a mysterious city under the sea, was discovered by the divers of The Mira’s Brewery. On its walls, the recipe of a fine lemony beer that our team hastened to reproduce. After that, we never found the city again … only the sketches remain and testify to our extraordinary discovery. In collaboration with the illustrators Calicot, we created this label design to tell this story.
CREDIT
- Agency/Creative: studio OUAM
- Article Title: Studio OUAM Create New Label Design for a Beer Dedicated to Sea Food from Mira Brewery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
