Nonna Beve is an Italian restaurant concept inspired by the client’s grandmother and the nostalgic feeling of growing up around her table. The brand draws from the warmth, generosity, and lively spirit traditionally associated with Italian family gatherings, translating these qualities into a playful yet refined visual identity that celebrates conviviality and shared moments.

At the heart of the brand is the figure of the “Nonna,” who becomes both the name and the mascot of the restaurant. More than a character, the Nonna represents a universal symbol of hospitality, comfort, and joyful abundance. Inspired by vintage Italian illustrations and the convivial culture of aperitivo, the identity blends expressive graphics with a welcoming typographic system to create a world that feels joyful, familiar, and full of character.

The visual language combines hand-drawn elements, bold color accents, and friendly typography to evoke the spontaneity and warmth of an authentic Italian trattoria. The illustrations highlight playful elements of Italian food culture, featuring pasta dishes, cocktails, and aperitivo moments. These graphic details celebrate the joy of eating and drinking together, reinforcing the lively and social atmosphere that defines the Nonna Beve experience.

Across applications such as menus, packaging, signage, and brand collateral, the identity maintains a cohesive and vibrant visual system. Each element contributes to creating an atmosphere that feels inviting, lively, and unmistakably Italian.

Designed to feel vibrant and welcoming, Nonna Beve encourages guests to slow down, share food, raise a glass, and stay a little longer. The project was recently recognized as Brand of the Day on Braaands, highlighting the strength of its concept and visual storytelling.