Dodo Ice Cream and Wafer Company is a modern brand that has Italian origin and its production structure is located in the city of Erbil. The many and varied products of this brand are derived from various types of ice cream in different flavors and shapes.
The Dodo brand needed to update the products to improve the quality of packaging and sales, from this, the panda packaging had to be conceptualized and designed in a new style, the initial ideation by the specialized ideation team of Metis Studio with the main goal of combining the panda’s personality And it was a completely galactic space and an attractive and creative space for the audience in terms of imagery and color scheme, a challenge at this stage was the audience with different ages, so the overall packaging had to be designed in a way so that all ages could easily communicate with it. After the approval of the initial idea, character design and space creation began.
The character design, especially the similarity of the smile to the ice cream product itself, was very important. The combination of navy and white allowed us to create a very attractive visual combination. Finally, the typography and layout were designed and implemented according to the atmosphere, so that the overall packaging is stylish, modern and attractive for the audience. . The marketing team of Dodo and the ideation and design team of Metis Studio had the goal in their list that the packaging of Panda ice cream has many differences in terms of attractiveness with similar packaging in the product showcase and sales market.
Due to the success in designing the packaging of Panda ice cream, the advertising campaign of Panda ice cream was immediately designed and implemented in the form of environmental advertising design, social media and media advertising, print advertisements, etc. in line with the packaging design. Payment increased several times in sales and marketing.