Dining at Enoteca Pinchiorri is a unique experience, an experiential journey that involves you from the beginning to the end of the evening.
Born as an Enoteca, the restaurant has grown over the years thanks to the passion of the owners until it has become one of the best Italian restaurants (3 Michelin stars) with a wine cellar that has no equal in the world.
Dinner is an immersive sensory experience that stimulates curiosity and imagination. The dish you receive is not just food but a skillful composition that captures diners with its balanced colors, its aroma and finally with its flavor.
Our collaboration began a few years ago when we had the opportunity to redesign the logo and visual identity which were followed, over the years, by the menus, the voucher for a dinner gift, the image for the special events section (the Pinchiorri Experience) for which some personalized illustrations and other communication supports were created.
The material was designed following a single language that perfectly matches the logo, a recognizable image that contributes to the brand strengthening .
The new menus are characterized by linear shapes and elegant simplicity, the restaurant monogram is broken down and gives life to a play of shapes and colors in combination with the “mise en place” of the table.
Various shades of foils guarantee a kaleidoscopic effect capable of “hypnotizing” the restaurant’s customers inducing the calm necessary for the complete enjoyment of the culinary experience. The embossed papers, of different shades between the main menu and the one dedicated to pastry, add the touch of materiality necessary to also delight the touch.









CREDIT
- Agency/Creative: Studio Laura Moretti
- Article Title: Studio Laura Moretti Brings a Harmonious Blend of Color, Texture, and Form to Enoteca Pinchiorri
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Florence
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Experience, Brand Identity, Creative Direction
- Industry: Food/Beverage
- Keywords: graphic design, brand identity, creative direction, food experience, menu, Michelin, 3 stairs
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Credits:
Creative Direction: Laura Moretti