Primofiore is a family-run company that has been active for three generations. The first founded the business by inaugurating one of the first professional flower productions in Italy, the second invested in the production of prized citrus fruits from Calabria and Sicily, the third is developing a series of high-quality derivative products for selected customers. Papaverosso wine and Extra Virgin Olive Oil inaugurate a line dedicated to family traditions.

The vineyards thrive on exceptionally suited soils, where each cluster ripens embraced by a unique microclimate that enhances its aroma, structure, and soul. Likewise, the olive groves yield precious olives, from which a rare and elegant extra virgin olive oil is born—balanced, rich in fruity notes, and vibrant with nature.
Every stage of the process is carried out with the utmost care and a deep respect for the land and its ancient rhythms.
In every bottle, in every drop, we tell a story of excellence, tradition, and love for our land.

The design of the labels is dominated by an illustration depicting a round, floral-themed needle lace doily. The lace represents the craftsmanship of the production and the flowers pay homage to the origins of the company. The “papavero” (poppy) is the spontaneous flower of Southern Italy, born in the fields of organic production.

The labels are printed on elegant greaseproof paper and the lines of the illustration are dry-embossed and ennobled with the use of Lumafin which gives an iridescent brightness to the refined white-on-white design.