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Studio La Regina Presents Nauka Gin With a Multisensory Identity Inspired by the Stars

Studio La Regina Presents Nauka Gin With a Multisensory Identity Inspired by the Stars

Nauka is a modern, intensely aromatic gin that pays tribute to exploration, discovery, and the spirit of adventure. An , epic in character. It evokes distant journeys and unknown horizons: “E giunsi infine al mare che non ha sentiero, né orma d’uomo (And at last I came to the sea that has no path, nor footprint of man.)”

The front label portrays a starry sky created through a refined combination of foils. The name Nauka and the main constellations emerge and shimmer like a celestial vault, while the North Star, highlighted in blue, stands as a symbol of guidance, orientation, and pursuit, reflecting travel as both a physical and inner journey.

Technical details enhance the visual and tactile experience. By day, the starry sky catches and reflects the light through its foiled elements; by night, a fluorescent varnish reveals new stars and the glowing trail of the Milky Way. This unexpected transformation adds a sense of wonder, turning the label into an ever-evolving story.

The packaging emphasizes the purity and transparency of the distillate, presented in the Linfa bottle by Vetroelite, whose elegant, contemporary design is defined by clean lines. A transparent Vinolok glass stopper completes the bottle, underscoring the product’s quality and reinforcing its refined, minimalist aesthetic.

The bottle also holds a hidden surprise: a ship in a bottle, printed in two variants on the back of the label and visible through the crystal clarity of the gin. This poetic and unexpected detail makes Nauka not just a spirit, but a true collector’s item.

Every element is designed to translate the essence of Nauka into a multisensory experience, where design, light, and materiality come together to tell a story of travel, exploration, and the desire to go beyond known boundaries.

CREDIT

  • Agency/Creative: Studio La Regina
  • Article Title: Studio La Regina Presents Nauka Gin With a Multisensory Identity Inspired by the Stars
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Cosenza
  • Market Region: Europe
  • Project Deliverables: Brand Design, Graphic Design, Label Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Label, Sailing ship, Beverage, Mediterranean

  • Credits:
    Photographer: D3 Visualization
    Photographer: Pierpaolo Perri
    Printer: Auroflex
    Paper: Fedrigoni
    Stopper: Vinolok

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