Makarounas Winery unveils its latest innovation: a new expression of Morokanella, one of Cyprus’ rarest and most distinctive indigenous white grape varieties. Organically cultivated in the winery’s family-owned vineyards, Morokanella reflects both a revival of ancestral traditions and a bold, forward-thinking approach to Cypriot winemaking. This vintage is fermented and aged in a concrete egg—an unconventional vessel selected for its ability to naturally regulate temperature, enhance texture, and promote micro-oxygenation, resulting in a wine with striking purity, complexity, and depth.
The wine reveals an elegant structure and a vibrant aromatic profile, balancing freshness with minerality. Its refined texture and layered expression showcase the unique terroir of Cyprus, offering a wine that is both place-driven and modern in character. Every element, from the grape to the vessel, contributes to a compelling identity that speaks of heritage, nature, and thoughtful craftsmanship.
The bottle design pays homage to the concrete egg that shaped the wine’s character. Its surface features a raw, tactile texture that mimics concrete, with a gradient fading from dark grey at the base to light grey, then clear at the neck—allowing a transparent view of the cork. No capsule is used, a conscious and sustainable decision that aligns with the winery’s environmental ethos and minimal intervention philosophy.
From vineyard to bottle, Morokanella is a celebration of organic farming, indigenous varietals, and contemporary artisanal winemaking. With this release, Makarounas Winery redefines the possibilities of Mediterranean wine, highlighting both the uniqueness of Cypriot terroir and the power of innovation rooted in authenticity.








CREDIT
- Agency/Creative: Studio Karystios
- Article Title: Studio Karystios Shapes a Distinct Identity for Morokanella by Makarounas Winery
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Cyprus
- Agency/Creative City: Pafos
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, Cyprus
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Credits:
Photographer: Anna Tsiami