Branding for an award-winning Italian-Australian production company, based in Rome, that produces thought-provoking and socially-charged moving documentaries for television and cinema. Focused on human rights, current affairs and the environment with a strong character-driven journey, to move and inspire audiences to social change and behaviours. It’s a new wave of telling reality: brave, bold and outside the box.
It all begins with an idea. From current issues, to news and social trends, to heart-felt stories that are both character and/or issues-driven, they write stories that are fully researched and studied and audience-proofed.
They make documentaries that are informative, moving and most importantly entertaining. With a cosmopolitan melting pot of creatives from all over the world, they curate each project with the right team members to suite each film. Always pushing boundaries with innovative ideas, to produce content ‘outside the box’, using not just your standard advertising medium, but finding different avenues to engage an audience.
Against The Tide Films mixes European aesthetics and poetry, deep, meaningful and heart-felt story, with a strong visual global experience. Always striving for an inspirational and transformative as well as moving effect on the audience.
They are a production company that challenge the Status Quo, to heal and ultimately awaken our conscience and communal awareness. Using an anthropological approach to capture human nature, and life, it creates an experience that is real, and shares a common human experience.
Against The Tide Films’ objective is to be part of the film industry to produce high quality non-fiction and fiction films that raise the level of public debate on human rights and environmental issues.
- Agency/Creative: Studio Hrastar
- Article Title: Studio Hrastar Create Branding for Against The Tide Films
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Slovenia
- Agency/Creative City: Ljubljana
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity
- Industry: Non-Profit
- Keywords: Bold, Eye-Catching, Branding, Italian-Australian Production Company
Art Director: Tomaz Hrastar