In 1860, Frenchman, Ambrose Granjoux, planted a small vineyard just outside of Beechworth, Victoria, Australia. Today, the dry-stone walled vineyard, or clos, has been rejuvenated to its former glory thanks to its new owners. Single staked vines, decomposed granite, clay and slate soil, guide this low yielding, organic vineyard to produce fruit of the most exceptional quality.
Studio Guild created a premium textural look to tell the story of this very bespoke and unique vineyard. The small batch range with premium finishes – heat deboss, sculptured embossed foiling, rooftop emboss typography, required multiple vintages to be printed enabling the client to number and batch each year. This production problem solving also adds to the coveted, highly sought after offer.
The logo identity was given a modern treatment of the traditional coat of arms style. Within the shield each element represents stories within the vineyard. The pear – there is a pear tree that sits within the stone wall that is over 100 years old. The wild goat – is the historical coat of arms image for the new owner’s name, Batheolomew. The mulberry – along side the pear tree stands a mulberry tree of equal heritage. The bird – the beautiful tranquil property is also home to many native birds.
To complete this premium offer, the branded lie down box entices the consumer to discover the treasures inside. Once opened, they are exposed to the beautiful artisan tissue paper created using historical mapping and documents from the original site. These have been sealed with a gold foil sticker that teases the consumer of the premium offer inside.