Of all the South American spirits, Mexican mezcal is probably the most recognised and famous one. Moreover, since the 90’s, mezcal has been subject to a series of laws that regulate its production, turning it from an artisanal production into a noble product. This has largely contributed to its new notoriety. The mezcal then becomes by its conception and its conservation an alcohol that can be compared to French wine or to Scotch whisky with vintages, years of conservation and years of ageing.
Mezcal Unión is one of the brands that symbolise these changes in the field. Mezcal Unión was born from a desire to unite several families of mezcal producers in the state of Oaxaca.
This community notion of several “small houses” under the same banner is the starting point of our concept. The challenge of this concept project was to transmit on a neutral bottle a double heritage. a meeting between the millenary history of the Mexican Mayas and the ancestral and artisanal history of the production of this alcohol.
Two types of design and graphic codes are now confronted and associated. The design of the label of our bottle is composed of two geometric shapes, rectangle and circle, which are intertwined, using the language of Mayan tapestries and which constitute the general composition. This central point dedicated to the brand is highlighted by several colors, typical colors of Mexico, through selective varnish and light metallization of the decorations, but also by small attentions made to the typography embossed in a beautiful paper with peripheral notched forms.
At the top of the bottle, a Mayan mask is finely drawn and embossed as a medallion. This detail reinforces the meeting between tradition and the choice of the pattern with a modern transcription and almost logotype. The long bottle shape such as the label are totally custom designed. Concerning the cap, the wood with essences of Olneya Tesota typical of Mexico as well as the cork finalise this design.
- Agency/Creative: Studio Boam
- Article Title: Studio Boam Creates a Concept Bottle for Mezcal Unión
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: South America
- Project Deliverables: Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle, Wood