New, elegant codes highlight a fresh and innovative design, perfect for a high-status brand. Early in 2022, François de Martignac Cognac, originally designed at the beginning of the 1960s, received a stunning, custom make-over by Studio Boam.

This label references military crests, with the constellation of brilliant stars being synonymous with the aging grades of cognac, early imperial-style gold hallmarks, and vibrant colors inspired by fine jewelry. Martignac is reworking its past to set out a new identity, reestablishing itself in the competitive world of Charentes spirits. This cognac reference brand presents a unique design, symbolizing a perfect abstraction between two periods. Between the classic preparation of a noble VS/VSOP/XO spirit and a subtle modernity of style, these three export products are rich in subtle detail.

Here, we have created a perfect balance between artisanal craftsmanship, purity, and power. Our team has executed a project challenging the boundaries of art and graphic design, achieving a harmonious blend of tradition and innovation. Studio Boam unveils the new identity of the Martignac brand to its regular connoisseurs, retaining its high-status positioning while accentuating its strength and originality.

Cradled between tradition and modernity, Martignac articulates the purest expression of its cognacs thanks to intergenerational knowledge and an identity shared between two regions dear to the history of the De Martignac family. This legacy is not just about taste but also about preserving heritage and craftsmanship, inviting consumers to experience the essence of time-honored excellence with every sip.

With a meticulous focus on quality and a commitment to pushing boundaries, Martignac continues to redefine the standards of luxury spirits. Each bottle tells a story of dedication, innovation, and a deep-rooted passion for perfection. Embracing both tradition and modernity, Martignac stands as a testament to the enduring allure of exceptional cognacs, inviting enthusiasts to savor moments of sophistication and heritage in every drop.