Permanent — paint designed with simplicity, efficiency, and smart design at its core.

Creating Permanent, I tried to reimagine not just the quality of paint itself but the entire painting experience. Too often, painting is associated with unnecessary hassle: a pile of tools, messy trays, and time-consuming preparation. Permanent challenges that convention by integrating intelligence directly into its packaging.

The container lid doubles as a built-in paint tray, instantly transforming the way you approach painting. This small but powerful detail eliminates the need for additional equipment, allowing you to work faster and cleaner. With one simple motion, the preparation stage is complete — open the lid, pour the paint, and you’re ready to go. No searching for trays, no wasted minutes setting up.

The integrated tray is designed to ensure smooth and even roller loading. This means fewer drips, more consistent coverage, and a reduction in wasted paint. Professionals will appreciate the precision and reliability, while beginners will find the process more approachable and less intimidating. Painting becomes not only more efficient but also more enjoyable.

Cleanup is just as effortless. Once the work is done, the tray can be rinsed and reattached as a secure lid, ready to protect the remaining paint until the next use. This design doesn’t just simplify the workflow — it also promotes sustainable use of materials by encouraging reuse and minimizing waste.

Permanent represents more than a container; it is a thoughtful system built to streamline the entire painting process. By combining practicality with innovation, it redefines what users can expect from such a simple everyday tool.

Because a clever design doesn’t just save time — it delivers better results, with less effort, fewer tools, and greater satisfaction. Permanent makes painting smarter, cleaner, and ultimately, better.

Nothing else needed!