Anesto – meat snacks that are made from semi-smoked sausages with different flavors. The product is unique and stands out with its portability, comfort, easy to carry and eat anywhere with ease such as at the gym, work, movie etc. The primary audience is youth who are 15-30 years old, active, curios, keen on sports etc. The packaging was made clean, friendly and colorful depending on the flavor of the product. The package is focused on costumers’ experience, making it easy to carry, keep and eat anywhere. The product inside is put as a main character in the food zone in order to capture the attention of people, without any destructing elements. In order to make the packaging suitable for the audience, I designed patterns, as background for the packaging, that each of them represents the product’s type and flavor.

When it comes to naming, I came with the idea of searching word from Greek language since its words sound nice. And I came across to the word “ánetos”, that means comfortable. However, I had to change the position of syllables because anetos sounded kind of not so good. So at the end, the word ended up being “anesto”.

Keeping in mind the types of audiences, I decided to make a logotype with clean and minimalistic font. It is sharp and playful, which perfectly fits to the youth, children and adults who are the main audience of the product. The font that I chose and the color makes the brand look premium and vibrant that stands out in the market.
I also had an idea for a message to use on packaging and other identities. Since the company’s products and its name represents comfort, it should spread a message to eat snacks anytime and anywhere with comfort. Anesto – eat anytime, anywhere.