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Student Laura Fonseca Builds a Speculative Festival Experience That Honors Women and the Amazon

Student Laura Fonseca Builds a Speculative Festival Experience That Honors Women and the Amazon

Amazonica is a speculative design project that imagines a parallel world—a female-led exoplanet where nature, music, and feminine energy converge to spark a new cultural awakening. Presented as an ethno-futuristic music festival, Amazonica is more than an experience—it’s a ritual, a celebration, and a call to rediscover our roots, reimagine our future, and reclaim our inner power.

Born from two urgent realities—the accelerated destruction of the Colombian Amazon and the underrepresentation of women in Latin American music—Amazonica envisions a world where both the planet and feminine voices are finally heard. Through immersive storytelling, generative design, and AI-powered tools, the festival brings to life a surreal, lush world where ancestral knowledge and futuristic innovation merge in harmony.

Participants don’t just attend—they journey. Amazonica unfolds like a myth written in sound and soil. Each visitor becomes an exo-explorer, invited to dance barefoot on glowing moss, whisper memories to sentient trees, or float through sound baths inspired by river chants. The experience blurs boundaries between the real and the imagined, the performer and the ritual, the Earth and the cosmos.

For every ticket imagined, trees are planted in the deforested Amazon—connecting fiction to action.

Amazonica is not just a festival. It’s a resistance. A dream. A living blueprint for a world where we protect what matters most—and let women, and nature, lead the way.

CREDIT

  • Agency/Creative: Laura Fonseca
  • Article Title: Student Laura Fonseca Builds a Speculative Festival Experience That Honors Women and the Amazon
  • Organisation/Entity: Student
  • Project Type: Campaign
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Florence
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Creative Direction, Graphic Design
  • Industry: Entertainment
  • Keywords: Generative design - Brand experience Design

  • Credits:
    Art Director: Laura Estefani Fonseca

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