NikeU! is an online service provided by Nike, The service aims to make a more enjoyable experience for the customers by customisation their favourite sneakers online.The brand identity consists of a modular word mark that builds the entire visual identity making any surface a branded element such as website landing pages or packing, a colour palette consisting of four colours is inspired by the four seasons as it represents change and continuity, and Lenticular printing technique to make an enjoyable and fun experience when the custom-designed sneakers arrive, The overall solution aims for creating a fun Impact and setting the service as a sub-brand of Nike as a medium for creativity and self-expression.

Authenticity is the main approach of the brand message in each piece of the identity, as every individuals is made from the same elements but arranged in different ways the need for self-expression is a must. Nike by You! was born with the need to create an Authentic connection with Nike customers and sneakers enthusiasts, and at the same time make the Nike by You! a Brand Medium for creatives. Currently, as an online service, we do not have a clear voice, So we decided to make a sub-brand of Nike to set the appropriate tone and get recognition in turn, to create an impact on our Sneakers fan base.