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Student Design Concept for Garden of the Earth Seed Packaging

Student Design Concept for Garden of the Earth Seed Packaging

Student concept of packaging design for seeds of inedible plants. Nowadays, the cultivation of plants is becoming more popular every year, especially among young people. This is due to an increase in stress in everyone’s life. The packaging was developed for a young target audience of 20-35 years old, who likes travelling to different countries in their free time, studying their culture, collecting different things. The main visual metaphor of packaging: each plant has its own country of origin. The postage stamp is a vivid symbol of travel, which was used in the packaging, especially in its shape and the layout of the typography. On the package, there are such elements as an illustration of the plant whose seeds are in the package, the names of the plant in Cyrillic, as well as the name in the language of the native country of the plant. Also on the package, there is a seal with a silhouette of the country of the plant and the name of this country in two languages. The fastening of the package is similar to the fastening of postage stamps, which is made with the help of perforation, which adds convenience in using the packages. The buyer can tear off as many bags as he needs. The packages are attached in the form of a long ribbon to common cardboard die with a logo. On the back of the package, there is a small message for the buyer — these are several suggestions about the birthplace of the plant. The colours in the package are pastel to convey the atmosphere of nature. Also, the name of the plant is duplicated on the back of the package, which the buyer can cut out and use to identify the seeds by attaching and placing the name on the ground. Everyone can collect their own collection of seeds from different countries. When developing the packaging, additional media were also created, such as gift bags and enamel badges.

CREDIT

  • Agency/Creative: Victoria Borisova
  • Article Title: Student Design Concept for Garden of the Earth Seed Packaging
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Sachet
  • Substrate: Pulp Board
  • Industry: Agriculture
  • Keywords: Packaging Design, Seeds, Flowers

  • Credits:
    Designer: Victoria Borisova
    Teacher: Oksana Paley
    Teacher: Evgeny Razumov

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