Mobile cinema is a new genre of modern cinema, where videos and films are shot on a mobile device. This trend in art is gaining popularity, becoming more and more in demand, and therefore deserves attention and elaboration from the point of view of visual communication.

The identity of the mobile cinema festival “in frame” is based on the recognizable graphic image of the “director’s hand” or “finger frame.” This gesture is used to define the boundaries of the frame. Hands become the main visual image and an individual author’s statement, focusing on the most important. The festival program includes six films, six different directors. This is reflected in the identity, where the director’s hands are used to denote each specific film. The red button inside the hands is a reference to the “record” button on mobile phones. The graphic image of the hands can work both vertically, directly resembling mobile phones, and horizontally while maintaining the recognizability of the image.

The carriers of the style can be various design carriers: posters, banners, badges, festival programs, staff uniforms, websites, etc. Depending on the orientation of the carrier (horizontal, vertical), the very position of the hand’s changes, respectively. A photograph or a fragment of it can also be part of the festival style, referring directly to a specific film. The typography is designed in such a way as not to take a lot of attention on yourself. But at the same time, it is self-sufficient in such design media as the festival program.