Butter Up is a dessert brand that specialises in pastries and baked treats. It offers from freshly-oven baked pastries to cool, chilled confectioneries such as tarts, cakes, macarons, and confectioneries. Butter Up has everything you need to create the sweet ending to your food journey to satisfy your dessert cravings.
The pandemic impacted all sector seriously and affected people by this new change of environment. However, Butter Up wants to enlighten consumers to have the high tea experience in the comfort of their homes alongside with family to spread positivity in this new normal.
The design concept is to give a taste of happiness as the world now can be overwhelming with all the changes that is happening. As the design is towards a friendly and calm mood, such as using pastel colors, as it can offer an uplifting effect on your mood by making them feel light, soft, and calming.
Conversely, to elevate the design according to the mood, I added a subtle touch of using flower illustration drawn by me, to symbolise that flowers has an immediate impact on happiness. I created a garden landscape of flowers using colors that are vibrant and saturated. As the style of the flowers, I drew a few modern flowers using shapes and lines to construct the flowers that would uplift the entire mood of the design with a simple and subtle way in which it can make a design statement as well as adding charm and warmth to a home with delicious desserts that cheerfully infuses a home with colour and vitality, which is what we need right now in our lives.
- Agency/Creative: Leannndra Leah Christopher
- Article Title: Student Concept The Teascape Designed by Leannndra Leah Christopher
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: Kuala Lumpur
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Case, Wrap
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: friendly and calm
Student: Leanndra Leah Christopher