“Mom, come on, it’s healthy!” Chips for the ever-rebellious teenagers who, because of their age, are ready to argue with parents about everything. Chips are healthy for parents’ calm, and the packaging is bright and challenging to look cool in a youth party. The design is based on display font that imitates hooligan inscriptions on the walls.
CREDIT
- Agency/Creative: Anna Mosevnina
- Article Title: Student Concept Packaging Design for “Mom, come on!” Chips by Anna Mosevnina
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design, Product Naming, Tone of Voice
- Format: Flow-Pack
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
