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Student Concept Identity for the Opera Festival at the Railway Station

Student Concept Identity for the Opera Festival at the Railway Station

Opera at the railway station is an opera festival held at railway stations. The theatre starts with the cloakroom. The train station begins with the baggage inspection procedure. A string of suitcases on the inspection tape: what’s inside? What are Marcel and Rudolf taking with them from the opera La Boheme? What’s in Carmen’s purse? What does Sadko travel with? And what did Romeo and Juliet collect for their honeymoon?

The idea of the project is to reflect the feeling of a train station through a variety of luggage passing through an X-ray. In each luggage there are attributes of a certain opera. The attributes of the opera in each of the suitcases have a very vivid association with the corresponding opera, which gives a person the joy of recognition. The checkered bag contains the attributes of the opera “Bohemia”: a stack of books, a herring, a palette, brushes and a trumpet. Carmen’s women’s bag contains tarot cards, a fan, cigars and a tambourine. Sadko’s backpack contains a psaltery, a pearl necklace and a package with three goldfish. Romeo and Juliet’s retro suitcase contains a pile of sheet music, wedding candles, a dagger, a bottle of poison, a mask, a veil and a flute. Suitcases in mock-ups make up a single composition, informing people passing by about the opera festival. At the same time, the typography is strictly, but very calmly and harmoniously located in the upper or lower part of the layouts, without complicating the composition and allowing you to enjoy the details of the luggage. Layouts look good in large formats: on banners, walls, lightboxes.

The project is a concept and a student’s work, but I hope that someday it will come out from the screens of phones and computers into the real world!

CREDIT

  • Agency/Creative: Elena Opanasenko
  • Article Title: Student Concept Identity for the Opera Festival at the Railway Station
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE ART AND DESIGN SCHOOL
  • Market Region: Europe
  • Project Deliverables: Art Direction, Graphic Design, Identity System
  • Industry: Entertainment
  • Keywords: identity, graphic design, opera, raillway station, student work

  • Credits:
    Designer: Elena Opanasenko
    Curator: Leonid Slavin

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