Ecomorye is a retail chain specialising in the sale of wild fish, caviar and seafood from different countries. The store sells only high-quality products that do not contain preservatives, antibiotics, growth hormones, dyes, phosphates and other chemicals.

Marine designations are the main idea of the corporate identity. The characteristic signs and coordinates of the places create the feeling that the products of the Ecomorye have just been caught and they have retained all the useful components. White was chosen as the main colour to convey the purity and the freshness of the fish, and the additional blue and red were chosen to differentiate the products. For the store, posters were developed with information about where the fish was caught and what useful trace elements it contains. The original packaging contains the coordinates of the sea, where the fish lives. The logo also reflects the idea of maritime designations, the two letters O were replaced with degrees of coordinates. In the interior of the store, as well as on the price tags and business cards, there is a perforation that resembles a map as on corporate posters.

For the store’s employees, were made white T-shirts with a logo, as well as black aprons with marine designations
Visitors to the store can learn more about the products by reading a booklet that tells about each product and its useful properties.
Stores carry out delivery throughout the city, so was developed a website in the form of a map and a mobile app.

Special thanks to the Russian Higher School of Economics (HSE), project curator Oksana Paley, Head of the Master’s program in Art Direction.