The Junk Food Festival is a belly feast for those who like to eat something spicy, salty and quickly cooked. When there is a lot of ketchup, mustard or mayonnaise. And even better altogether. We all know how important it is to eat healthy food, but sometimes you want something that will not be useful at all. Eat something forbidden. This festival is for those who are not afraid to add a few kilograms to their figure, and for those who adore street food and fast food from different cuisines of the world! We promise you that you won’t be able to just leave without trying something delicious and not particularly healthy!
The festival does not call for the constant consumption of unhealthy food, so it is held once a year. You have endured and waited for this day for so long!
Enjoy it! Yummy!
The creation process/Idea: I believe that junk food is not always so harmful that it absolutely needs to be denied. I love a healthy lifestyle, sports and proper nutrition. But I also love pizza and burgers and do not consider it necessary to constantly deny myself them. How great it is to watch a movie in the company of friends with your favourite pizza. It seems to me that balance is needed in everything. And sometimes, allow yourself to eat something not too useful if you want. I was inspired by plump tummies to create a design system. And I tried to combine the concept of the harmfulness of such food and at the same time delicious. I think they are perfect for broadcasting that junk food is so delicious that it is impossible to stop. But they also say that of course junk food is harmful and you can get well enough from it if you don’t stop.
- Agency/Creative: Zhenya Zhuk
- Article Title: Student Concept for Junk Food Festival in Moscow by Zhenya Zhuk
- Organisation/Entity: Student
- Project Type: Typography
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE Design School
- Market Region: Europe, Global
- Project Deliverables: 2D Design, Poster Design, Typography
- Industry: Mass Media
- Keywords: WBDS Student Design Awards 2022/23
Designer: Zhenya Zhuk