Student Concept for Funkypigeon Rebrand

Student Concept for Funkypigeon Rebrand

Rebranding and Repositioning one of the UK’s almost the largest online greeting cards and gift retailers

Challenge
While distinct and recognisable, Funkypigeion’s current brand is visually dated and lacks any form of brand strategy; the brand is getting in the way of their users’ journey and engagement. Funkypigeon’s market share has decreased by 21% within the last year alone, and 92% of individuals interviewed negatively responded to their current branding. They are in danger of being forced out of the market, if they do not respond soon.

Solution
A whole new world for Funkypigeon, a new identity, will be launched to reflect that Funkypigeon’s business has evolved from selling cards to include a range of gift and flower options for different occasions. Losing the gimmicky-ness, embracing simplicity, promoting trust and adding a personal touch consistently across the brand. Now specialising in the art of delivering meaningful moments. Putting people first and sharing a vision to improve connections in a disconnected world. The customer and their loved ones are now at the heart of everything they do. There is nothing more important than the connections we share with each other. A visual system that accurately reflects and connects with the target audience across a wide range of touchpoints — incliding physical products, digital communications, social media and OOH advertising material.

Disclaimer: The project is purely conceptual and was not produced in association with, or endorsed by, Funkypigeon.com


CREDIT

  • Agency/Creative: Mike Kenyon
  • Article Title: Student Concept for Funkypigeon Rebrand
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Loughborough
  • Market Region: Europe
  • Project Deliverables: Brand Redesign
  • Industry: Retail
  • Keywords: WBDS Awards, Student

  • Credits:
    Educational Institution: Loughborough University - Creative Arts
    Educator's Name: Richard Johnson

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