At the school, we were given the task of creating a new sub-brand for an existing brand and designing an identity for this brand. I chose Erpilic for this task. Erpiliç is a brand that serves in the raw chicken industry in Turkey. From Erpilic to Erpi Inspired by the name Erpiliç, I determined the name of the sub-brand as Erpi. I used yellow, red and blue colors to make it look delicious, then I added the food / beverage icons on these colors and a background that I can use on the packaging emerged. To be energetic, I created the logo with an oblique rectangle with oval corners, chubby letters like chicken meat and appetizing red color. I used the logo and background in various places such as packaging and menus.
CREDIT
- Agency/Creative: Resul Celik
- Article Title: Student Concept for Fast-food Brand Designed by Resul Celik
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Turkey
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: friedchicken, chicken, fastfood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
