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Student Concept for Creamy Cosmetics Brand Identity and Packaging Design

Student Concept for Creamy Cosmetics Brand Identity and Packaging Design

Introduction
Presenting Creamy®, a fictitious brand developed for a design study project focusing on packaging and product design. Utilizing tools like Illustrator, Blender, Photoshop, InDesign, and After Effects, I created three products inspired by summer, highlighting floral patterns and a warm color palette.

Concept
Creamy is a fictitious brand designed to explore the essence of summer through visually appealing and functional design. The inspiration came from the vibrant colors and natural shapes found in summer flowers, creating an emotional connection with consumers.

Products
Body Moisturising Cream: Developed to provide deep hydration with a light and refreshing fragrance. Hand Cream: Formulated to nourish and protect hands, keeping them soft and hydrated. Anti-Aging Facial Cream: Focused on reducing signs of aging, providing firmer and revitalised skin.

Creative Processes
The project involved a series of creative and technical steps, from initial concept and sketches to 3D modeling and product animation. Each step was carefully planned to ensure visual cohesion and practical functionality of the packaging.

Research and Ideation: Investigating market trends and drawing inspiration from natural elements of summer. Graphic Design: Creating floral patterns and selecting a warm colour palette using Illustrator and Photoshop. 3D Modeling: Developing three-dimensional models of the packaging in Blender. Layout and Typography: Using InDesign to structure information clearly and attractively. Animation: Editing and animating promotional videos in After Effects.

Results
The final result is a coherent and visually striking product line that captures the essence of summer. Each package was designed to be both functional and aesthetic, effectively conveying the brand’s identity.

Final Considerations
It is important to note that Creamy® is a completely fictitious brand, created exclusively for study and professional development purposes. Any resemblance to existing brands is purely coincidental.

 

CREDIT

  • Agency/Creative: Schunck'S Design
  • Article Title: Student Concept for Creamy Cosmetics Brand Identity and Packaging Design
  • Organisation/Entity: Student
  • Project Type: Product
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Schunck'S
  • Market Region: South America
  • Project Deliverables: 3D Modelling
  • Industry: Beauty/Cosmetics
  • Keywords: Cosmetic, Beauty, Modeling, Packaging

  • Credits:
    Design Junior: Alace Patrik Schunck Lisboa

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