Laura zajdner, Shenkar College – Shapes baking package
“Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.”
CREDIT
- Agency/Creative: Laura Zejdner , Shenkar College
- Article Title: Student Concept for Baking Brand and Packaging Design with Bauhaus Influence
- Organisation/Entity: Student Promotional / Self Published
- Project Type: Packaging
- Agency/Creative Country: Israel
- Market Region: Global
- Format: Basket, Box
- Substrate: Pulp Paper
