Metaverses are gaining more and more popularity every day. Nowadays, they have become not just ordinary games, but something more for our modern world. Now we can spend time there with our friends, run a business, meet different people from all over the planet, watch concerts and fashion shows while at home on our favorite couch.

Now imagine. You are sitting with friends in a meta pizzeria, you are hungry and decided to make your own pizza according to your fantasies. And in this pizzeria you can use the pizza constructor and make it the way you want. And now the most important thing. In our pizzeria you can order this pizza to your home and after a while it will appear at your home, real and hot.

Thinking about the brand identity, I came up with the idea that it would be good to reflect the digital structure in the project. So, what is the digital world? The first association is of course pixels. Then you can imagine not just pixels, but pixels in the form of a glitch effect. And in the branding of the pizzeria, you can not do without the pizza itself. I decided to use the pattern as the basis for the whole brand. On the lower layer of the pattern there are different images of pizzas The essence of the pattern is to mix different types of pizzas and a glitch effect superimposed on them from above. This mixing symbolizes how the real and virtual worlds are closely mixed in our time. The identity also reflects the philosophy that no matter where you are, day or night, on which continent you are or in which part of the world – pizza and the metaverse will unite you.