Annual Starfall Festival in August, on the territory of Krasnaya Polyana. In atmospheric glamping at an altitude of 2500 meters. Everything you need to enjoy the most magical night of summer! Catch a star and make a wish.
The organizers of the festival are Camp2050 glamping. The program includes excursions in the starry sky from astronomers, open-air concerts, meeting the dawn and trekking to the nearest peaks. In August, the glamping comes alive at night and transforms for 3 days. Everything to catch the magical moments of starfall.
The festival is named after the meteor shower Perseid. The Perseids are a meteor shower that appears annually in August from the direction of the constellation Perseus. It is formed as a result of the passage of the Earth through a plume of dust particles released by Comet Swift-Tuttle. The smallest particles, the size of a grain of sand, burn up in the earth’s atmosphere, forming a “star rain”. Its intensity gradually increases, reaches a peak and gradually falls.
The target audience of the project is active young people who love nature. But comfort is also important to them. They have a wide outlook, travel the world. Their life is always full of events. Needs: wants to switch, live new experiences, live this magical moment in a comfortable and safe environment.
The corporate identity is based on a metaphor: “a trace from a star”. You knew that this footprint would look different when viewed from different places on earth. Sometimes a shooting star cuts through the entire sky. Sometimes it seems to fly towards you. Perhaps this is the most magical night of summer. And in the corporate style, I tried to convey the mood of romance. What if time slows down? What could we see when a star falls? Make a wish or see a message?
- Agency/Creative: Irina Bryukhova
- Article Title: Student Brand Design Concept for Starfall Festival Perseids
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Brand Design, Graphic Design, Typography
- Industry: Entertainment
- Keywords: identity, festival, student project, identity
Curator: Evgeniya Lomakina
Designer: Irina Bryukhova