Khorovod(Round Dance) is a baby mobile store. Parents car assembly themselves a set of toys that will be hung over the child’s bed. The metaphor of the project is the schemes of round dance movements consisting of semicircles and triangles. Graphics resembling Lubok prints refer us to the naming “Khorovod”.
I have developed 15 toy illustrations for the project. They are assembled into 3 sets. The first set of “Africa” consists of: Zebra Sonia, pomegranate, elephant, flower lion, butterfly. The second set of “Once upon a Time in a fairy tale”: Firebird, star, moon, seraphim, humpbacked horse. The third set of “Walk in the woods”: Teddy bear, Maria, hedgehog, bunny, Annushka.
The target audience of the project is young parents who want to surround their baby with beautiful images from early childhood. This is very important for the formation and development of a child. All the images that we see in childhood then appear in adulthood. The task of the Khorovod is to create a cozy, warm and family atmosphere.
The brand positions itself as friendly and trustworthy. An insight that should sound in your head: I want to create a sense of wonder for my child. This brand is a constructor of the child’s future personality. Therefore, it is important to approach the choice of toys consciously.
Since we are a modern young store, it is important to maintain social networks. The design of Instagram should be bright and memorable. Ads in the browser stand out with their rich colors.
An important part is also the design of additional products. Bright T-shirts and shoppers will add recognition on the street. Within the framework of the project there is a series of postcards. Next to the illustration of the toy is a quote from the fairy tale or story with which it is associated.