A brand of furniture printed on a 3D printer using innovative wood printing technologies. The brand is based in Oakland, California. De Stul offers a wide range of different one-of-a-kind furniture that is both art and home decor.

The main idea for creating a corporate identity was lines reminiscent of the texture left by a 3D printer when printing. The name, a little reminiscent of De Stijl, in combination with stripes, creates an image that helps to accurately convey the precision and quality of the furniture created and the brand’s technology.

The second important component of the identity is 3D graphics, which work in combination with stripes as photo content. By going into animation, this allows the brand to maximally reflect another important characteristic of the brand – unique shapes. The result is functional art. Uniqueness is what is at the core of the brand. 3D graphics, designed specifically for the De Stul corporate identity, it is unique in its kind, which makes the audience pay attention to it.

As the main feature of the brand, we can highlight the fact that furniture is both art, that is, an exhibit in the interior, and functional furniture that can be safely used. In addition to all this, everything produced by De Stul is produced in very limited editions, which allows us to speak of uniqueness.

De Stul is located in California, but it sells its goods even to the other side of the world – to Moscow. Furniture is sold online, so the emphasis in the identity, in addition to posters, is on social networks, a website and a mobile application, where customers can learn about the brand, its products, and also order the furniture they like.