DAB is a superhero cleaning agent brand that will help you to corrode any dirt in just few minutes. In the fight against dirt, we will win!
Imagine a situation where you have nice party and then, suddenly, your parents arrive. You have no more than 2 minutes to clean everything. Our cleaning agent will help you in just a few minutes! In general, our brand is aimed at a relatively young audience, bold in its expression and not particularly concerned about the purity of the materials used. This project is not about being eco-friendly, vice versa, we are about quick consequence management.
The concept of the project is based on dirt erosion in motion. The colors tend to be acid to increase the sense of chemistry. It was important not to overpower the customer with caustic colours, so more delicate, translucent shades were chosen for the background. The brand has a range of products with different acidities: 15%, 35%, 75%. The strength of the blurring of the logo on the front of the bottle is precisely a reflection of the percentage of acidity. The gel is designed for cleaning large surfaces, while the spray is aimed at cleaning hard-to-reach surfaces. The main objective was to convey how the product instantly affects the dirt while keeping the name readable. The renders choose an angle slightly from below to give the bottles a superheroic feel. After all, in this work I tried to look differently at rather boring household chemicals and to show that even sprayers can find respect in the eyes of a young audience, interest and rescue in critical situations.
- Agency/Creative: Elizaveta Zenkova
- Article Title: Student Brand Design Concept for DAB Cleaning Agent
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: 3D Design, 3D Modelling, 3D Motion, Graphic Design, Packaging Design
- Format: Bottle
- Industry: Chemical
- Keywords: acid, cleaning, dirt, spray
Designer: Elizaveta Zenkova