A brand of yogurts created using artificial intelligence. The AI has a palette of 200 flavors that it adds and mixes into the product. Each product is unique, but they all have a distinct taste that everyone will love.
The graphic metaphor is based on pipettes, from which drops of flavor fall directly into the jars.
Youyogurt, is an experimental brand where technology and gastronomy merge to create an entirely new consumption experience. Artificial intelligence acts not just as a tool but as a true flavor architect: it analyzes hundreds of aromatic combinations, studies their intensity, contrast, and balance, and then shapes the perfect recipes. As a result, each yogurt becomes a small piece of taste design, where even the most unexpected notes unfold softly and pleasantly.
The brand’s identity emphasizes its scientific spirit: the visual “pipettes” symbolize precision, meticulousness, and total control over every flavor. They transform the familiar production process into an almost laboratory-like ritual, where each drop represents a thoughtful decision made by the algorithm. Bright drop accents on the packaging highlight the individuality of each flavor, while the minimalist jar design underscores purity and naturalness.
Youyogurt, evokes curiosity and trust: the technology works to offer consumers something truly new— a taste that cannot be replicated manually. It is a brand for those ready to explore new gastronomic horizons and who believe that innovation can be not only useful but also delicious.









CREDIT
- Agency/Creative: Arina Taratuta
- Article Title: Student Arina Taratuta Introduces Youyogurt, an AI-Driven Yogurt Brand
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Brand Identity, Identity System
- Industry: Food/Beverage
- Keywords: brand identity, typography, graphic design
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Credits:
Designer: Arina Taratuta
Tutor: Pavel Borisovsky
Educational institution: HSE Art&Design School









