For McGuigans 20th Anniversary Edition packaging, Stranger & Stranger was inspired by birthday cake icing. They created a stunning all white label, that uses no ink whatsoever. The design is pillow embossed on label, creating a soft and super tactile texture. They used the same printers that did their embossed absinthe label a few years ago. I love the simplicity of the overall design, and at the same time, the complexity of the label emboss detail.
CREDIT
- Agency/Creative: Stranger & Stranger
- Article Title: Stranger & Stranger – McGuigans Special Edition
- Project Type: Packaging
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