This illustration was created as a summer greeting and to announce the office summer break 2024 by Stefanie Twellmann / Grafik & Illustration as part of her self-marketing. It serves both to maintain customer relationships and to acquire new clients by showcasing her graphic style and visual language.
The motif itself is a vector illustration, partially animated. The illustration has been designed in different formats and is available both as a static and animated version. It is used in a customer mailing and also finds application on various social media platforms. This way, a broad target audience is reached, consisting of existing customers, interested followers, and potential new clients.

The color scheme of the illustration is based on Stefanie Twellmann’s corporate design colors, namely turquoise and red. These colors not only give the motif a fresh and summery appearance but also establish a visual connection to the company’s brand identity.
A special highlight of the illustration is the animated boat that gently moves in the light waves. This subtle animation creates a pleasantly relaxed summer atmosphere that virtually puts the viewer in a holiday mood. Those who look closely will find the company’s logo icon on the side of the boat. A sun lounger in the shade additionally invites the viewer to enjoy a moment of relaxation and mentally escape to a summer oasis.
The composition of the illustration is both perspective and flat, clear in design. Simple colour gradations create a sense of horizon and vastness, giving the image depth and dimension.

Another detail of the motif is the information text placed in the sky, which faintly resembles a sun. This placement ensures that important information is integrated into the overall image in an appealing and harmonious way without disrupting the aesthetic flow of the illustration.
The illustration is intended to convey the summery lightness and graphic style of Stefanie Twellmann. The aim was to create a connection between illustration and marketing and to develop a medium that announces the summer break while highlighting Stefanie Twellmann’s creative expertise.